SPOILERS? Maybe?
In gaming, as in any other franchise, iconic is good. It’s symbolic, if not outright semiotic, of a clear message to the player/viewer/reader of a singular concept and the implication of a specific type of guaranteed experience. It could be Iron Man’s suit or Jamie’s beret, but the image that equals a hallmark is worth more than platinum in a globalized market. Why use a thousand words or more when that single precious image will suffice?
Well, sometimes…because it just doesn’t work. And the image is incongruous. And in its incongruity, it becomes distracting. And being distracting, it becomes almost all you see, until you look up and realize that you can’t pay any attention to the franchise the image was supposed to herald in the first place.







